SoHo  ·  New York City

LUMA

Color. Cut. Confidence.

Book Your Appointment
Scroll

What We Do

Our Services

Every service begins with a consultation. We don't do cookie-cutter — we do you.

Precision Cut

Tailored to your face shape, lifestyle, and how you actually style your hair in the morning.

FROM $85

Full Color

Rich, dimensional color with Redken + Olaplex. Your hair leaves healthier than it came in.

FROM $200

Balayage & Highlights

Sun-kissed, hand-painted color. The kind of blonde people ask about at parties.

FROM $250

Blowout & Styling

Volume, smoothness, or texture — styled exactly how you want it. Perfect for any occasion.

FROM $65

Bridal & Special Event

Full bridal packages with trials, day-of styling, and on-site options. You deserve unforgettable.

FROM $150

"We don't do trends.
We do you."

Our Philosophy

LUMA was born from a simple belief: great hair isn't about following what's in — it's about understanding who you are and what makes you feel like yourself.

Every appointment starts with a real conversation. We ask questions. We listen. Then we get to work with the finest color systems and techniques available to give you hair that feels as good as it looks.

We partner with Olaplex, Redken, and Kérastase because we believe beautiful hair should also be strong, healthy hair. Always.

12Years in SoHo
3K+Happy Clients
100%Consultation First

The Team

Meet Your Stylists

A

Aria M.

Senior Colorist  ·  8 Years

"I specialize in making blondes jealous of other blondes. My balayage clients have a 100% Instagram rate."

C

Cleo V.

Master Stylist  ·  11 Years

"A great cut is architecture. I don't just cut hair — I design movement. People always say they've never felt so themselves."

J

Jasper K.

Color & Texture Specialist  ·  6 Years

"Textured hair is my love language. From curls to coils, every pattern deserves expert care and gorgeous color."

Where We Work

The Space

Light.
Marble.
Quiet.
Ours.

We're tucked into a corner of Spring Street that gets afternoon light like nowhere else in the city. The walls are white. The floors are Italian marble. The chairs are comfortable enough to sit in for four hours of balayage without once checking the time.

No harsh overhead lighting. No mirrors that make you squint. Just good light, genuinely good music (ask for the playlist — we mean it), and stylists who treat your time like it actually matters.

There's a small waiting area with proper espresso. Not a Keurig. You'll understand why we mention that once you've been to other salons.

Ready for your
best hair?

Appointments available Tuesday through Saturday. New clients always welcome.

Book an Appointment
(212) 555-0127 Call or text to book
142 Spring Street SoHo, New York NY 10012
Tue–Sat, 9am–7pm Closed Sunday & Monday
made by Luke Voss